This is the book I started my entrepreneurial crash course with. As soon as I started reading it, I could see why my mentor wanted me to start with it.
Grant Cardone is a man of huge ambition, and this book is his thoughts on how to achieve all of our ambitions. His energy is contagious and inspires you to think about possibilities and how to achieve them.
The main focus of the book is very simple. Do ten times more than you think you should in just about everything if you want to be successful.
Ten X-ing Our Lives
Grant advises us to “ten x” parts of our life, starting with our efforts.
When we set a goal for ourselves, we try to guess how much effort it’s going to take to accomplish the goal. However, we almost always misjudge how much effort it’s actually going to take. We get disappointed that we haven’t reached our goal yet, and stop trying out of frustration.
The Ten X rule says that you have to take how much effort you expect your goal to take, and then multiply that by ten. That’s how much effort it’ll actually take. If you think it’ll take 10 calls to get a meeting and sell a product, make 100 calls.
By doing this, you’ll expect that reaching your goal is going to be hard, so you’ll be mentally ready for the obstacles and roadblocks you find in your way.
The next thing Cardone talks about is motivation. He says small goals make for small effort, so we have to 10x our goals in order to have the motivation to work through everything to reach them.
What goal do you want to reach? How much money do you want to earn in your life? How good at sports? What matters to you? Now take that goal, and multiply it by ten. Now multiply it by ten again. Now you have a goal worth straining for.
My Takeaways
This book has been fantastic for getting me in the right mindset to set goals and be mentally ready to achieve them. It impressed on me how hard reaching high goals can be, and just how rewarding striving for those goals can be. Why fight to reach a goal to simply be content when you can fight to achieve something amazing? I know I would much rather do that.
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